Project Overview:

Soluna, an innovative renewable energy startup, partnered with us to build a visual identity that resonates with their mission: harnessing the power of wind, water, and sun to fuel a cleaner, more sustainable future. They sought a brand image that not only reflects the synergy of these natural elements, but also stands out in a competitive, evolving market. Our task was to craft a modern, memorable, and cohesive design system—one that would unify their messaging and engage audiences across multiple platforms.

‍

Objectives:

1. Establish a Distinctive Brand Identity: Develop an abstract logo and visual system that capture the essence of renewable energy sources.
2. Create Cohesive Design Guidelines: Ensure every brand touchpoint—digital or print—adheres to consistent typography, color usage, and iconography.
3. Boost Brand Awareness: Launch a visually impactful advertising campaign and provide recognizable stationery and marketing materials that elevate Soluna’s credibility.

‍

Scope of Work:

• Logo & Iconography: Drawing inspiration from wind, water, and sun, we designed an abstract, dynamic logo symbolizing the harmonious interplay of these elements. A custom set of icons representing various renewable sources supports their storytelling.
• Typography & Color Exploration: We selected modern, eco-conscious typefaces that embody reliability and innovation. The color palette, rooted in nature-inspired greens, blacks, and calming purples, conveys a balance of technological progress and environmental stewardship.
• Consistent Design Application: From website layouts and brochures to social media profiles and promotional items, we ensured cohesive brand visuals. A flexible grid system provided a solid foundation for consistent application, making Soluna instantly recognizable.
• Brand Guidelines & Stationery: Clear brand guidelines were established to maintain visual uniformity. Business cards, letterheads, and envelopes echoed the brand’s identity, reinforcing Soluna’s credibility and professional presence at every customer interaction.

‍

‍

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

‍