Step 1
Client Onboarding
We start by getting to know you and your business. During onboarding, we’ll gather key information about:
- Your industry and niche.
- Your goals and objectives.
- What sets you apart from competitors.
This step ensures we’re aligned from the very beginning.
Step 2
Leadership Team Interview
Your leadership team knows your business best. Through focused conversations, we’ll learn:
- The core mission of your company.
- Pain points and challenges you’ve faced.
- Your long-term vision for success.
We use this insight to guide our strategy and ensure it reflects your values.
Step 3
Identifying Pain Points & Prioritizing Goals
What are the biggest hurdles your brand faces? What opportunities are you most excited about? Together, we’ll prioritize goals and outline a clear path forward to tackle challenges and seize opportunities.
Step 4
Competitive Analysis
To position your brand as a leader, we analyze the competition to understand:
- Their strengths and weaknesses.
- What they’re doing right and where they’re falling short.
- How your brand can stand out.
We’ll identify your top three competitors and use this insight to shape your strategy.
Step 5
Defining Your Ideal Customer
Who are we speaking to? We’ll create a detailed profile of your ideal customer, exploring:
- Their demographics (age, location, gender, income, etc.).
- Their motivations, needs, and desires.
- Their behaviors and how they interact with your industry.
This ensures that every decision is designed to connect with your target audience.
Step 6
Brand Personality Slider
Your brand has a personality. Is it bold and edgy? Sophisticated and elegant? Fun and approachable? Through a simple exercise, we’ll pinpoint your brand’s traits, ensuring consistency across all messaging and visuals.
