Project Overview:

AOZ® BRAZILIAN CAFÉ invites coffee lovers to discover the soul of Brazil in every single cup. Fueled by authenticity, innovation, and an unwavering respect for tradition, AOZ® goes beyond the ordinary. We fuse time-honored coffee-growing practices with a bold visual identity, aiming to create experiences that are as flavorful and dynamic as the country itself.

‍

Objectives:

1. Celebrate Cultural Roots: Honor the rich and diverse Brazilian heritage by bringing its coffee culture directly to the U.S. market.
2. Elevate Coffee Quality: Offer four distinct coffee roast varieties sourced and produced in Brazil, delivering an unparalleled depth of flavor and aroma.
3. Foster a Community of Coffee Lovers: Transform coffee time into a cultural exchange, connecting connoisseurs who appreciate authenticity, innovation, and the art of a well-crafted brew.

‍

Scope of Work:

• Brand & Design: Leverage traditional “piso de caquinho” patterns and a warm, earthy color palette to evoke nostalgia and immerse customers in a familiar, inviting environment. The subtle incorporation of the Brazilian flag’s vibrant green and symbols within the logo underscores our roots and dedication to genuine Brazilian flavor.
• Product Development & Packaging: Curate distinct roasts that reflect the country’s terroir and refinement. Present them in visually striking, modern packaging to create a memorable shelf presence and an immersive brand experience.
• Community Building & Engagement: Establish AOZ® as more than a café—position it as a cultural hub where aficionados can engage, share stories, savor extraordinary blends, and form lasting connections with like-minded coffee enthusiasts.

‍

‍