Project Overview:

Aldora Medical Corporation, founded in 2011 in Hafr Al-Batin (northeast Saudi Arabia), has rapidly expanded its reach throughout the Middle East. Specializing in hospital supplies, medical care equipment, and resources for individuals with special needs, Aldora serves as a distributor for leading international healthcare brands. Their mission is to connect the region’s healthcare institutions and professionals with trusted, top-quality products.

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Objectives:

1. Enhance Brand Recognition: Reinforce Aldora’s identity as a leading, trustworthy source for medical supplies and healthcare solutions.
2. Broaden Market Presence: Support the company’s ongoing expansion into new territories across the Middle East.
3. Showcase Core Values: Highlight Aldora’s commitment to quality, innovation, and patient-centric care, ensuring that healthcare providers receive the best possible tools and resources.

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Scope of Work:

• Logo & Visual Identity: Inspired by the concept of genetic formations and overlapping shapes, we created a dynamic logo that integrates the company’s initial letter. The result is a visually compelling mark that reflects Aldora’s forward-thinking nature, scientific grounding, and dedication to holistic healthcare.
• Brand Consistency: Applied the new logo and identity system consistently across key touchpoints, including stationery, digital platforms, and promotional materials. This cohesive approach ensures that Aldora’s brand remains recognizable and aligned with its healthcare mission.
• Market-Focused Messaging: Developed clear, concise messaging that resonates with medical professionals, suppliers, and patients—reinforcing the company’s credibility and strategic positioning in a competitive, evolving market.

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